Wednesday, August 4, 2010

Value of a keyword

Ever wonder how much a keyword is worth? 

Although Google Adsense is very secretive about their payouts on a "keyword phrase" basis, I believe you can indirectly infer that information based on how much you have to bid to be on a certain "keyword phrase". 

The theory is the more an individual has to pay to show up on a certain keyword, the more competitive and valuable that keywords is, and therefore the more likely Google is willing to "share" that payout with their publishers.

You can enter up to 100 keyword phrases each time and ascertain both the average bid price as well as the volume the keyword generates on a monthly basis. 

Google Adwords Keyword Tool.

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