Saturday, February 12, 2011

Energy Bar Blues

My old boss used to drink "Muscle Milk" religiously and eat protein bars. I'm never sure how much good this actually did. I still remember when Powerbar first came onto the market; during my junior high mountain biking years. I wrote a letter to them thanking them for the invention of the Apple Crisp flavor and in return they mailed me a box "on the house"!

Thinking back knowing what I know now, the original Powerbar was actually pretty disgusting looking. It really looked like regurgitated food. Fortunately, companies have since started coming out with products that look more like real food rather than something only an astronaut would eat. Some even look an taste like real candy bars!

But this brings me to my final point. Many of these "healthy" drinks and bars are no better for you than a Candy bar in term of calories, fat, sugar, and carbs. Why can't a company make a bar that is high in protein, fiber, vitamins, and low in sugar, carbs, and fat? Would the health bar really taste that bad?

Many items in nature, such as dry roasted almonds and other nuts, are high in protein, healthy fats, and fiber. Dried fruits also offer a lot of healthy alternatives. Why can't a company make a product using healthy, natural ingredients without adding in a bunch of additional sugar?

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