Sunday, March 6, 2011

Vodafone McLaren Mercedes reveal of the MP4-26

Little known history of me: I actually tried to apply to McLaren Corporate back in the heyday.  Unfortunately, due to either my lack of skill, or the fact I resided across the pond, I got a really nice thank you letter... and that was about it.  I'm not sure what motivated me to apply to them, but I'm sure it had something to do with my passion for cars as well as this strong (and possibly incorrect) belief that if I worked there I would get discounts on their cars... or at least get to drive them around for free.

One of my friends worked at BMW Corporate, and he basically gets to lease any vehicle he wishes for next to nothing as long as they're not one of the M models.  That would be a pretty sweet perk, to pay $300/month or so and roll around in a 5-series or 6-series that you can upgrade every couple years.

I thought this marketing strategy was really innovative and impressive:

I really wish I was in Berlin and had the opportunity to participate in helping reveal and put together the new McLaren Mercedes MP4-26. Though I wouldn't trust driving any car that I had to put together myself.  I guess that's what Lewis Hamilton and Jensen Button are for. :-)

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